Scanned to Success: QR Code Increases Webinar Attendance 495%
B2B ｜ QR Code Strategy ｜ Lead Generation ｜ Training Event Marketing
Innovative QR code strategy achieved 495% of the annual goal achieved in just 5 days. Lessons learned: Reducing friction increases conversions. Simple tools, strategic placement.
Challenge
By early November 2024, only 8 contractors had completed Honeywell’s training events against a year-end goal of 20. With one webinar remaining—and only 7 participants signed up—it wasn’t looking good. I was asked to create marketing collateral to quickly increase sign ups to meet the annual goal, with the final webinar just 7 days away.
Strategy
Make signing up easy by reducing clicks and eliminating traditional barriers to registration. Designed a product-focused e-commerce banner in Canva using urgency messaging and featuring a scannable QR code.
Results
99 contractors registered for the final webinar in 5 days
91 of the 99 attended the webinar
495% of the annual training goal achieved (target: 20 / actual: 99)
