A Spooky Success: One B2B Email Drives 10 Dealer Sign-Ups in first 2 Days

AI copywriting ￨ Audience Segmentation ￨ Data-driven Email Marketing

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TL;DR: In just 2 days, one targeted email signed up 10 new dealers for Samsung’s Preferred Dealer Program, generating an estimated business value of $3M–$15M and ROMI of 10,000x.

  • Samsung’s Dealer Conversion Program rewards HVAC contractors with various incentives for signing up and registering systems during the promotion period. I was asked to create a Halloween-themed email campaign promoting Samsung’s program, with the goal of signing up new dealers.

    • Collaborated with the sales team to identify new or inactive Samsung dealers. Collaborated with Samsung Sales director to ensure compliance with program guidelines.

    • Used PerplexityAI and ChatGPT to create target user personas (25–55-year-old male HVAC owners in the U.S.) and refine the subject line + email copy.

    • Designed graphics in Canva. Segmented, personalized, launched the email campaign on Mailchimp.

    • 10 new dealers signed up, outperforming industry averages.

      • Estimated total business value: $3M–$15M

        • Estimated average business value per dealer: $300K–$1.5M

      • Return on Marketing Investment (ROMI): 10,000x

    • Email metrics and results: 7.3k sends. 4.7k total opens, 1.1k clicks

      • 40% Open rate

        • Industry benchmark = 20-30%

      • 3.7% click rate

        • Industry benchmark = 2-3%

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