In 2025, the HVAC industry transitioned to A2L refrigerants to meet environmental regulations and reduce global warming potential. With new laws and compliance regulations going into effect at the beginning of the new year, contractor training and education was essential.

I was asked to create a campaign advertising online training classes for HVAC professionals.  I designed and executed a multi-channel marketing campaign across email, social media, and a dedicated landing page that achieved a company record of 400 virtual attendees.

• Strategic copy addressed the target audience's pain points (e.g., regulatory compliance) to craft highly effective promotional messaging

• Targeted and segmented email campaigns on mailchimp with clear calls-to-action.

• Designed a landing page on mailchimp with clear, concise, targeted copy.

• Strategic social media content creation and promotion (LinkedIn, Facebook).

• Automated pre-event reminders to ensure high attendance rates.

This multi-channel approach set a company record for highest attendees at any training event, with 400 contractors attending the webinar.

Engagement Metrics

Youtube video generated 10k views

Email was deployed to 7.2k customers:

• 49% open rate

• 4.4% click rate

Landing page results: 69 visits, 15 clicks to register

Facebook post: 16 link clicks and 8 shares.