Rooted in Results: $112K Revenue and 181% Organic Traffic Growth from SEO/UX Overhaul

TL;DR: Executed a comprehensive digital transformation for a local business that faced 85% market domination by competitors. By leveraging data-driven insights, competitor analysis and SEO strategies, the business generated $112,000 in revenue within 90 days.

I led a transformative SEO and UX rebrand for Mossy Tree Care, a Portland-based tree service company facing significant competition that dominated 85% of high-value market search terms. Leveraging data and SEO strategies, this rebrand generated $112,000 in additional revenue within 90 days, achieved 181% organic traffic growth, and boosted form submissions and domain authority significantly.
Mossy Tree Care struggled with limited online visibility due to technical SEO barriers, inadequate keyword coverage, and an outdated brand image. Key objectives included:
- Driving SEO-driven traffic and sales-qualified leads (SQLs).
- Rebuilding user experience (UX) for optimized conversions.
- Generating significant revenue via organic channels through competitor analysis and local platform optimization.

A Holistic Digital Marketing Strategy

This project spanned SEO, UX, brand strategy and market positioning. Comprehensive audits, analysis and research (competitor, market, industry, SEO) backed my entire approach.

Technical SEO

Increased overall website health from
Resolved 52 critical SEO issues affecting site health, crawlability, and mobile performance.
Developed content targeting high-intent keywords to address the customer lifecycle.
Optimized on-page and off-page SEO with enhanced copywriting and metadata.
Secured 21 high-quality local backlinks to strengthen domain authority.

Brand Strategy + UX Transformation

Updated branding with a new logo and messaging emphasizing trust, sustainability, and professionalism.
Featured social proofs, including reviews and certifications, to build trust.
Redesigned the website for better performance, achieving a 74% mobile speed improvement and streamlined UX/UI design.
Competitor research showed market leaders implemented contact forms site-wide, multiple times. We did the same.
- Enhanced calls-to-action and contact forms on every page tripled form submissions.

Local SEO

Optimized Google Business Profile and Yelp profiles with accurate business information.
Integrated high-value backlinks and keyword-optimized metadata to improve visibility.
Rewrote webpage URLs and all metadata with targeted keywords for increased exposure.

- Revenue Growth: $112,000 generated from 166 MQLs within 90 days, with 50% converting to SQLs.
- 181% organic traffic growth and a 171% improvement in high-value keyword visibility.
- Website visits increased by 72%, while unique visitors grew by 34%.
- Improved mobile speed and UX, reducing bounce rates by 38%.
- Local keyword coverage rose from 32% to 87%, securing 25% market share for targeted keywords.
- Ranked 3 out of 5 high-value keywords on Google’s first page within 45 days of launch.
- Local businesses in saturated markets must prioritize technical SEO and local strategies for effective positioning.
- Addressing crawlability issues and optimizing disconnected local profiles significantly boosts organic traffic.
- Competitor analysis provides actionable insights.
To further capitalize on these results, I recommend adopting paid advertising and creating dedicated service pages optimized for various key search terms and cities, such as “Tree Trimming Portland.”

Monet Goode

FOUNDER
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Emmett Marsh

DESIGN DIRECTOR
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Eleanor Parks

SUSTAINABILITY DIRECTOR
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.