Samsung Hylex — Strategic Product Marketing
Reversing Q4 Sales Decline, $612k Revenue in 3 Weeks
Samsung Hylex™ — Reversing Q4 Sales Decline Through Data-Driven Product Marketing
TL;DR: Creatively repurposed technical docs into a trend-focused, multi-channel campaign that generated $612k+ revenue (147.62% YoY sales growth) in 3 weeks. 6.8% LinkedIn CTR, 5.1% Facebook engagement, and 40% email open rate.
Overview
The HVAC industry sees a 15% sales decline in Q4 due to lower heating and cooling demands. To counter the expected decline, I transformed an overlooked Samsung case study into a multi-channel campaign for the Samsung Hylex™. Within 3 weeks, the campaign reversed the sales drop and generated over $612k. I managed the campaign from start to finish, handling all design and execution.
Strategy
Data-Driven: Identified and leveraged the product’s trending industry features like energy efficiency, cost savings, and compact design with value-first messaging.
AI-Optimized: Repurposed technical case study into SEO-optimized copy that aligned with industry narratives and tailored to different platforms and audience segments
HVAC Executives, Business Owners, Contractors, Homeowners
Designed product-focused creative in Canva.
Executed multi-channel campaign:
Facebook + LinkedIn → 6.8% LinkedIn CTR (industry average is 0.4%) + 5.1% Facebook Engagement
Email Marketing: Deployed segmented campaigns with A/B-tested subject lines via Mailchimp → 40% open rate + 1,781 clicks.
E-commerce: Designed custom banner with clear CTA linked to product page → 400 clicks
Results
$612k+ Revenue within three weeks.
147.62% YoY sales growth
Sales growth velocity increase of 17.7x (from 8.33% YoY in Q4W2)
Conclusion
This campaign demonstrates the effectiveness of leveraging trending product features, AI-driven content creation, and a cohesive multi-channel strategy to overcome seasonal challenges. This strategy can be replicated across portfolios to drive consistent growth.
